People with this Specific Interest typically enjoy the research and development of advertising campaigns for products or services. The work often involves developing strategies, monitoring market trends, conducting market research, collecting consumer information, and preparing promotional materials. The following areas of study, career fields, occupations, and activities may appeal to people interested in Marketing and Advertising.

  • Areas of Study

    • Business
    • Communication
    • Consumer behavior
    • Marketing
    • Retail merchandising
    • Sales management

  • Career Fields

    • Advertising
    • Electronic commerce
    • Journalism
    • Marketing research
    • Public relations
    • Sales

  • Occupations

  • Activities

    • Compiling statistical reports
    • Conducting fund-raising activities
    • Learning graphic design or Web site development
    • Networking with colleagues
    • Promoting a service or product for a nonprofit organization
    • Volunteering at a Chamber of Commerce event